Enterprise mission: To become a respected enterprise, to create the greatest value for employees and society
Enterprise spirit: work together, speed up development, down-to-earth, dare to think and do, innovative ideas, breakthrough
Value concept: Heaven rewards the diligent, a hard work, a gain
Cultural concept: unity of thought, unity of concept, unity of goal, unity of action
Enterprise strategy: fast, integration, breakthrough, national layout
Brand positioning: To build the first brand of special vehicles in China
Quality positioning: Add a wheel is a car
R&d concept: Innovation, integration, meticulous, fast, leading
Quality concept: Quality is our life, the user's reputation is the only standard to test product quality
Production concept: Details cast brand, details determine success or failure
Marketing concept: vertical, promotion, optimization, monopoly, let dealers become NO.1
Service concept: professional and meticulous, enthusiastic and efficient, all for the sake of customers
Employment concept: regardless of the entry sooner or later, the competent, the ordinary, the mediocre, let the capable people dream into reality
Work style: Dare to take responsibility, quick response, do it immediately, do it well